Deliver the best service possible to our customers by building the company on employees who are ethical, highly trained and competent in the areas in which service is given.
Provide a positive self-esteem generating work environment based on reward for achievement and attitudinal motivators such as high technology tools, personal development, environmentally sound facilities, equality of the individual, mutual respect, good humour and fun
Always consider the best interests of our customers, the company, each other and exercise dedication and commitment to ensure these best interests are met.
Continually monitor our performance in all areas with a view to constant and never ending improvement.
Seek to understand the needs of customers and take action to positively address these needs.
Strive for market leadership in our industry by setting goals based on ethical principles for the benefit of our customers, the community and ourselves.
Remain mindful that our customers are paramount as they are the means to our existence as an organisation.
Inspire and help others to achieve their full potential.
Share knowledge so that all will benefit.
Promote the growth of our customers’ businesses at every opportunity.
Be inventive and daring and allow the opportunity to grow from our mistakes.
Promote growth of employees intellectually, physically, spiritually and financially
From these principles the Si business will in turn grow.